Comprehensive bans on tobacco advertising and promotion, such as the one recently adopted by some countries in the European Union, have been effective in reducing consumption.

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Price is the single most effective and efficient way to reduce consumption.

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With energy savings of 50%-60% leading to lower greenhouse gas emissions and a much higher lifespan compared to conventional technologies, LEDs offer a cost effective option to lower global electricity consumption.

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This does not necessarily warrant increased advertising spending, but rather effective communication of a targeted message in order to increase consumption per user.

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Relations with major financial institutions such as the International Monetary Fund have improved, particularly in the light of more effective revenue collection -- up by about a half following the introduction of a consumption tax last year.

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Almost 20% of global electricity consumption comes from lighting, so shifting lighting to LED technology is a cost-effective way to get change at scale.

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