He handed out Ecover tablets to state legislators to prove there is an effective non-phosphate alternative.

FORBES: Environmental Activists Get Under Your Sink

Since then, phosphate-free "green" brands made by Seventh Generation, Trader Joe's and Ecover have hit the market.

FORBES: Magazine Article

Britain's Mike Golding and Brian Thompson sailing Ecover were leading by 14 miles at 1300 GMT on Wednesday.

BBC: SPORT | Other Sport | MacArthur leads across line