Ecover went from fad to major brand by being Green. Howard Gray shows how distribution played a key role in its success.

易卡沃凭借绿色产品从时尚成为主要品牌。霍华德·格雷说，此次成功，销售从中起到了关键作用。

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Even the good guys like Ecover were against me when I discovered individually wrapped dishwasher tablets within a seemingly innocent cardboard box.

在我好不容易找到一个看上去用纸盒包装的消毒块时，即使环保主义者都反对我这样做。

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He handed out Ecover tablets to state legislators to prove there is an effective non-phosphate alternative.

FORBES: Environmental Activists Get Under Your Sink

Since then, phosphate-free "green" brands made by Seventh Generation, Trader Joe's and Ecover have hit the market.

FORBES: Magazine Article

Britain's Mike Golding and Brian Thompson sailing Ecover were leading by 14 miles at 1300 GMT on Wednesday.

BBC: SPORT | Other Sport | MacArthur leads across line