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In video-game terms, that meant creating someone the player would connect with emotionally but who would also be useful to them during gameplay.
CNN: Meet Elizabeth: The heart and soul of 'BioShock Infinite'
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If ads this intrusive would pop-up on the screen during gameplay, you would expect the title itself to be offered for a much. much lower price.
FORBES: Sony Files Patent that Would Pause Games to Show Ads
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Gems that are collected during gameplay can also be paid.
FORBES: Nimble Quest Is An Addictive Little Gem
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The event cards are placed in a separate deck outside of the main and are placed automatically during gameplay, and can be used to either augment a deck strategy or attempt to disrupt a popular archetype.
FORBES: Duel of Champions: A Must-Try CCG
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For example, friends can offer health potions or special weapons when a player needs them most during actual gameplay.
ENGADGET: Sony details PlayStation 4 specs: 8-core AMD 'Jaguar' CPU, 6X Blu-ray
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When a player purchases a game, PS4 downloads just a fraction of the data so gamers can start playing immediately, and the rest is downloaded in the background during actual gameplay.
ENGADGET: Sony unveils its next game console, the PlayStation 4, arriving in holiday 2013
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Superior ergonomics including cut out shoulders and a soft touch lower cabinet ensures the profile of the pad fits all hand shapes and makes it more comfortable to hold during extended gameplay, meaning there is no excuse for defeat.
ENGADGET: Gioteck GC-2 PS3 controller tweaks pressure sensitivity on the fly, tips hat to Xbox 360
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During live broadcasts, friends can make comments on the streamed gameplay and, if a gamer gets stuck on a challenging level, friends can also join the game in completely new ways.
ENGADGET: Sony unveils its next game console, the PlayStation 4, arriving in holiday 2013
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The publisher unveiled gameplay footage from the first-person shooter sequel "Battlefield 4" during a Tuesday event coinciding with the 27th annual Game Developers Conference in San Francisco.
NPR: EA Teases Dramatic 'Battlefield 4'