It just means marketers will need to focus and prioritize their experiments in the areas that align to those core business drivers and stand the greatest chance of inflecting top-line and bottom-line growth.
By choosing to acquire fundamentally sound revenue drivers, Realty Income invests in high-quality stand-alone real estate leased to credit-worthy tenants with business models that are all differentiated by strong sources of operational cash flow and profitability.
The Insurance Institute for Highway Safety (IIHS), which performs its own crash testing and ratings, takes a hard-line stand: It does not recommend any small cars or SUVs for younger drivers.