It just means marketers will need to focus and prioritize their experiments in the areas that align to those core business drivers and stand the greatest chance of inflecting top-line and bottom-line growth.

FORBES: The Surprising Key to Marketing Agility

As things stand however, southern drivers still do not face any punishment if they fail to pay a Northern Ireland parking fine.

BBC: Parking attendant checking cars

Tricycle-taxi drivers and an armed guard idly stand around in the sun.

ECONOMIST: Where migrants meet criminals