Hajdu, the music critic for The New Republic and a professor at the Columbia University School of Journalism, mainly focuses on the latter implications of his title: how a double-page photo in Time magazine sabotaged Eckstine's career.
While 40, 000 views on a post is respectable, it seems obvious that people were more excited about the idea of stalking Zuck than the actual results (as the announcement post got double the page views that any of the photos got).