Zia Yusuf zoomed up the ranks of SAP, a German software company, because he offered something that the engineering-dominated company lacked: expertise in corporate strategy.

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The Southern Strategy has been extremely effective, it is has dominated US politics for an entire generation.

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At the time the juice business was dominated by Japanese importers, so he decided to mimic their marketing strategy to promote his Chia Meei juice brand.

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Targeting niches was one strategy that helped small proprietors like Kim survive in a world increasingly dominated by big chains like Blockbuster, Hollywood Video and Movie Gallery.

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France striker Loic Remy scored on his debut for QPR in a 1-1 draw with West Ham United, while Newcastle's new French midfielder Moussa Sissoko dominated the game during Tuesday's 2-0 win at relegation rivals Aston Villa, who preferred a strategy of financial prudence, which may yet backfire.

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With a BA in history from UC Berkeley, and several years of developing digital marketing strategy in the heart of the Hollywood, Zim may not seem to fit the classic MBA profile, dominated as it is by students from the fields of finance, engineering and consultancy.

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