It looked like Elmo, but a little off, the way a dollar-store sandwich cookie sort of tastes like an Oreo.

WSJ: Getting Into a Character

So he is confident that Dollar General will maintain a 5% comparable-store sales gain largely due to its price advantage over Wal-Mart.

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The eBay-owned PayPal is already available as an in-store payment option at several large retailers including Home Depot and Dollar General.

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