Do not try to keep moving if the wheels spin - it will only dig you in deeper.

BBC: How to drive in snow and icy weather

Like all smart companies, they simply do not want to get involved in situations where their costs could spin out of control.

FORBES: Patience Required As Chinese Companies Go Overseas

Some materials, however, are easier to spin in this way than others, for if the molecules do not stick together, the liquid stream will break up.

ECONOMIST: Monitor

Tony Blair's former spin doctor Lance Price says the footage from St Paul's will "not do him any harm" as it was an authentic, humanising moment.

BBC: Why the fuss over George Osborne's tears?

"Not all politicians lie, " says Oakley, although he concedes that many now have spin doctors to do their dirty work for them.

CNN: Can politicians be trusted?