So in January he paid an undisclosed sum to acquire his U.K. distributor, with the idea of selling direct to retailers in Europe by year-end.

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In that same year, Cultiba was the only producer and distributor of beverages in Mexico with nationwide operations and was the country's second-largest beverage company based on combined sales volume of soft drinks and water.

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Despite plenty of hype, Internet coupons still represented only about 1% of the 2.6 billion redemptions last year when Inmar, a leading coupon distributor, reported a 140% increase in Internet redemptions.

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