"There are a lot of things you need to explain and tell to the Western audience (that) would be considered boring" to a Chinese audience, said Jeffrey Chan, CEO of Hong Kong-based Distribution Workshop.

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Terry Fitzpatrick, executive vice president of content and distribution at Sesame Workshop, envisions the Kinect as a new way to connect with the "Sesame Street" audience as the program enters its 43rd season on television.

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"We have this theory that if we get content on multiple platforms and devices, it gives kids and families a chance to reinforce and experience the curriculum multiple times, " says Terry Fitzpatrick, executive vice president of content and distribution for Sesame Workshop, who emphasizes videos are best co-viewed with child and parent.

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Kids generally learn through play, and this is an opportunity to get them off the couch and involved, says Terry Fitzpatrick, chief content and distribution officer for Sesame Workshop, which has produced Sesame Street since 1969.

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