"There are a lot of things you need to explain and tell to the Western audience (that) would be considered boring" to a Chinese audience, said Jeffrey Chan, CEO of Hong Kong-based Distribution Workshop.

NPR: China's Homegrown Hit Films Struggle Overseas

Terry Fitzpatrick, executive vice president of content and distribution at Sesame Workshop, envisions the Kinect as a new way to connect with the "Sesame Street" audience as the program enters its 43rd season on television.

CNN: Kinect helps TV shows talk to your kid

"We have this theory that if we get content on multiple platforms and devices, it gives kids and families a chance to reinforce and experience the curriculum multiple times, " says Terry Fitzpatrick, executive vice president of content and distribution for Sesame Workshop, who emphasizes videos are best co-viewed with child and parent.

NPR: 'Sesame Street' Nears 1 Billion Views On YouTube