The direct mail industry saw this as an opportunity to innovate and get better returns for their clients, so they bundled Google Remarketing in with standard direct mail services like postcards.

FORBES: Direct Mail Now Integrated With Google

In addition to the eight million people and 1.1 trillion dollars in direct mail, financial services, and related industries that are directly reliant on the Postal Service, the future of many small businesses and entrepreneurs hang in the balance as well.

FORBES: Like It or Not, the US Postal Service Isn't Going Away Anytime Soon

The direct mail industry is figuring this out, which is why many of the hands-on, innovative direct mail houses have started to offer web design services to complement their bread and butter.

FORBES: Direct Mail Now Integrated With Google

Last summer, Matt and Julie McCord opened Welcomemat Services, a marketing and technology strategies company that provides direct-mail to new residents.

FORBES: Stay-At-Home Parents Choose to Start Businesses Instead of Returning to Work

Currently, the EDDM (Every Door Direct Mail) program is a great way for small businesses whose customers use their services or products regularly such as restaurants, bakeries, car washes, hair cut, and pizza places to name a few to get a lot of new customers quickly.

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