The directmail industry saw this as an opportunity to innovate and get better returns for their clients, so they bundled Google Remarketing in with standard directmailservices like postcards.
In addition to the eight million people and 1.1 trillion dollars in directmail, financial services, and related industries that are directly reliant on the Postal Service, the future of many small businesses and entrepreneurs hang in the balance as well.
The directmail industry is figuring this out, which is why many of the hands-on, innovative directmail houses have started to offer web design services to complement their bread and butter.