Trading Direct, for instance, lends investors who are willing to assume a heavy debt load at a variable rate of 1.25 percent.

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It is selling insurance direct to customers, for instance, rather than using the typical approach of having sales ladies going door to door or setting up costly sales networks.

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Direct controls on emissions, for instance through vehicle fuel-efficiency standards, are being tightened around the world.

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That's a pretty clear instance where animal welfare and human welfare are in direct opposition.

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Stimulus dollars, for instance, will be more stimulative if they are direct payments to individuals (or payroll tax cuts) rather than filtered through a vast labyrinth of special interests.

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Those benefits are not just the direct impact of jobs at the companies doing the spending, but, for instance, jobs in construction to build a new factory, or in the retail and restaurant businesses that can flourish when a big company opens a new office or factory.

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For instance, Bruce A. Babcock of Iowa State University examined the direct payments provided farmers.

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For instance, after decades of unsuccessful efforts by his predecessors, Mr Bloomberg has secured direct control over the city's schools.

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Mr. MARTIN: Well, like for instance we fought with the state when we wrote our charter because they said we could not have direct instruction.

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Though she applauds the "direct-to-consumer" trend in health care generally--marketing prescription drugs to consumers, for instance--Lindau and others are concerned about the inevitable false alarms that come with broad-based screening.

FORBES: An Uneasy Mark