Eugene Hernandez, director of digital strategy, Film Society of Lincoln Center, had a different take.
Maniacally measure the effectiveness of a content-driven digital strategy and fine-tune against marketing objectives.
For years, the Tiffany Network's digital strategy consisted of creating strong ties to existing sites.
Is it possible to design a long-range digital strategy when technology keeps bounding ahead?
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By using Instagram businesses can discover quite a bit about their existing digital strategy, too.
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Levinsohn previously did a tour of News Corporation ( NWS), where he headed up digital strategy for Fox.
Niketh is a Montreal-based digital strategy and user-experience consultant who has worked with both government and private sector clients.
Alex Honeysett is Head of Content at a digital strategy agency in NYC.
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Carolyn Ladd is Vice President Account Planning and Digital Strategy at gyro.
Real-time bidding for online display is more efficient from a pricing standpoint, said Bob Arnold, Kellogg's associate director of digital strategy.
Before becoming president, he acted as chief operating officer and spent a few years before that overseeing the company's digital strategy.
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For example, Detroit Venture Partners (my firm) utilizes an all-digital strategy to invest in early stage companies committed to the city of Detroit.
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However, finding the best organization to help you co-create your digital strategy may lead you to seek out firms you may not have considered: advertising agencies.
If you are applying for a job in digital creative or digital strategy, a sharp-looking website, Tumblr or HTML resume would probably be a good idea.
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Viki co-founder and CEO Razmig Hovaghimian, who worked at NBC Universal on digital strategy, has plans to get cut in on online content deals spanning the globe.
Robison also has responsibility for worldwide corporate marketing activities, including brand strategy, internal and external communications, digital strategy and hp.com, environmental sustainability, social innovation and customer intelligence.
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At Paramount, I had been responsible for establishing digital strategy and helping to drive the companies most public partnerships such as the Apple Itunes, Amazon, and Walmart partnerships.
And while it has been a while, I think we all still remember how Google executives were instrumental in advising you on your hugely successful digital strategy.
There were 7.3 million in 2008, says Digital Strategy Consulting.
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Last November my Forbes colleague Brandon Gutman had a conversation with Bob Arnold, Associate Director of Digital Strategy at Kellogg, on their experience with programmatic advertising and media buying.
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The resulting digital strategy was better because of it.
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He served as Senior Vice President of Digital Strategy and Business Development at Paramount Pictures and also ran Global Wireless Strategy and Business Development for the digital media division at Microsoft Corporation.
Prior to this, I was Global Head of Digital for PepsiCo where I oversaw the company-wide digital strategy and the implementation of social media tools across their portfolio of food and beverage brands.
This reminds of another conversation from a meeting in the week before with Ben Edwards, the VP of Digital Strategy at IBM, where he said that same exact phrase: the power to mobilize.
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We made some adjustments to her marketing and networking, and a few weeks later, she got an offer to be the main relationship manager for a financial services client of a digital strategy firm.
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"From supporting content creators to educating consumers, our two groups have distinguished themselves in providing neutral, non-branded information to important communities, " said Jim Mainard, Past-Chair of I3DS and Head of Digital Strategy at Dreamworks Animation (DWA).
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Lacking NBA or MLB-type cable money, NHL clubs fuel a big chunk of their growth both at the gate and through a digital strategy that has yielded increasingly popular content on NHL Network, NHL.com and NHL Mobile.
People who camped out, or sat in lawn chairs, or got sunburned waiting for hours for the iPhone 4 have turned purchasing a product into an experience, said behavioral psychologist Matt Wallaert, the co-founder of Churnless, a digital strategy and production company.
Meanwhile, a survey of small businesses backed by the Scottish Council for Development and Industry (SCDI) and Strathclyde Business School has found that only 10% of respondents made extensive use of digital technology and had a clear digital strategy to support their internationalisation.
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