He released the iPad knowing there was a high demand for digital reading devices.
Since 1998, Bookeen has been the European champion in digital reading years before Amazon entered the market.
ENGADGET: Bookeen Cybook Odyssey HD FrontLight joins the lit e-reader fray
Some privacy watchdogs argue that e-book users should be protected from having their digital reading habits recorded.
Its NOOK Media LLC subsidiary is a leader in the emerging digital reading and digital education markets.
Customers can now get this award-winning device, along with NOOK's best-in-class digital reading experience at an unbeatable price.
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This new capacitive touch display (with anti-glare treatment) offers the best digital reading experience in a very slim device.
ENGADGET: Bookeen Cybook Odyssey HD FrontLight joins the lit e-reader fray
Bookeen disrupts digital reading with this high quality e-reader incorporating brand new technology.
ENGADGET: Bookeen Cybook Odyssey HD FrontLight joins the lit e-reader fray
On Tuesday, Amazon customers began receiving the first shipments of the next generation of its digital reading device, the Kindle 2.
Digital reading is increasingly shifting from PC-based browsers to mobile devices, including tablets, and to apps designed specifically for those devices.
But the iRex's bigger, bolder approach to digital reading is no Kindle-killer.
There's no reason that a book retailer (or someone else) couldn't define the digital reading experience and create a commercial proposition around reading.
"From the beginning, we have said that an open format means more choice for consumers, " says Steve Haber, president of Sony's Digital Reading Business Division.
Earlier this year, California instituted the "reader privacy act, " which makes it more difficult for law-enforcement groups to gain access to consumers' digital reading records.
Digital reading is a newfound pleasure and freedom: carry all of your documents and read them anywhere, with greater comfort, without worrying about battery life.
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And a dozen other digital reading devices were on display at the Consumer Electronics Show, in Las Vegas, in January, providing more competition for the Kindle.
"Consumers should not have to worry about which device works with which store, " said Steve Haber, president of Sony's digital reading business division, in a statement.
Advancing our content in this manner is important for our authors and our readers and it will raise the bar on what digital reading can offer for years to come.
ENGADGET: Amazon Kindle Editions with video and audio added to iPhone / iPad app
For better or worse, it seems to think that a pricier digital reading device with a unique feature or two may be the best strategy to negotiate the increasingly crowded e-reader market.
FORBES: Sony's Latest Reader Release Cedes Price War To Amazon
Award-Winning Digital Reading Experience: Consistent with the excellent digital reading experience found on NOOK tablets and Readers, NOOK for Windows 8 customers will enjoy a multitude of tools for both reading and finding their next great read.
ENGADGET: Nook app comes to Windows 8 with clean Paper-like design
The reason the program existed in the first place was to give independent bookstores a way to get involved in the growing market of ebooks and digital reading, to give them a chance to survive the ebook revolution.
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Easy to Use Interface: Offering intuitive digital reading and content discovery, NOOK for Windows 8 is NOOK's first free Reading app to be designed with a "paper" interface created to minimize distractions and encourage deep content interaction and enjoyment.
ENGADGET: Nook app comes to Windows 8 with clean Paper-like design
Kobo, which makes digital reading devices and operates an e-reading service that stocks 2.5 million books and has more than eight million users, has recently started looking at how readers as a whole engage with particular books and genres.
To that end, Marvel has increased its presence at SXSW, this year announcing products such as the weekly Infinite Comics, which are specifically designed with the digital reader in mind, and Project Gamma, which adds audio to the digital reading experience.
Amazon's popular digital-reading device, called the Kindle, offers a dedicated, faster download service, an arrangement Amazon has with Sprint.
When he arrived at Samsung and had all digital and social media reporting to him, he realized he needed to very quickly get up to speed on everything digital, so he started reading, attending conferences, and immersing himself in the digital work his team was leading.
Indeed, many publishing executives like to argue that the digital revolution could usher in a golden age of reading in which many more people will be exposed to digital texts.
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The world's largest bookseller will also offer its highly sought-after NOOK digital products and content to UK reading and entertainment lovers through partnerships with leading retailers expected to be announced shortly.
ENGADGET: Nook headed for UK as Barnes & Noble goes international, dabbles in the Queen's English
Like many writers, I worry about the decline of reading in an era of digital devices that whittle away our attention span.
"E-readers have found their place in today's digital lifestyle by providing users with a unique reading experience, " said Mark Shanahan, senior technology merchant at Staples Canada.
ENGADGET: Amazon's new Kindles now available in Canada, Paperwhite starting at CAD $139
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