The numbers would certainly seem to be there, but the question remains if eSports would effectively translate to television when it seems to thrive in a digital format where viewers can flip between five or six game streams with ease, and watch all weekend long.
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The company likens its product's positioning to Pure Digital Corp's popular, compact, simple and affordable Flip video camera, which has succeeded in the face of digital cameras that can capture video of comparable quality.
When Cisco bought Flip-maker Pure Digital, in 2009, the line of ultra-small, ultra-simple-to-use Flips were the best-selling camcorders on the market.
One bold image shows a player with two devices strapped to his ankles, performing a backwards flip to kick a digital soccer ball -- Sony is apparently very confident about the patent's potential tracking accuracy.
That coming-out party began when Cisco decided to hide the Linksys logo on its home wifi routers and play up its own brand in 2007, and it culminated with its buyout of Flip camera maker Pure Digital last year.
Pure Digital was all about making the still new digital video technology accessible to everyone, and the Flip hit the sweet spot.
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Cisco entered the Flip camera business through its acquisition of Pure Digital in 2009.
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This approach, Rausch believes, is in keeping with our mobile digital age, in which every person with a smartphone or a Flip camera is a potential journalist.
She cornered Pure Digital founder Jonathan Kaplan at a San Francisco Starbucks and of course recorded the conversation on her Flip.
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The Flip burst onto the scene in 2007, with its Ultra Video camera, created by Pure Digital Technologies.
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