Falling prices for everything from the DRAM memory used to make PCs run faster to the NAND flash memory powering digital media players--have sent Micron's shares down 59% over the past year and about 74% over the past two years.

FORBES: Magazine Article

SanDisk's diverse product portfolio includes flash memory cards and embedded solutions used in smart phones, tablets, digital cameras, camcorders, digital media players and other consumer electronic devices, as well as USB flash drives and solid-state drives (SSD) for the computing market.

ENGADGET: CompactFlash Association announces 600MB/sec CFast2.0 spec, SanDisk developing cards

Intel's shares tumbled in January, when it said lower-than-expected demand for the NAND flash memory chips used in digital media players and other gizmos would weigh down earnings (see "Intel's Stock Slammed"), and investors are counting on Otellini to fix that business.

FORBES: Intel's Edge

The flash MP3 market is more vulnerable than digital cameras or even PDAs because, despite all of the media attention around the iPod, the market is less mature.

ENGADGET: Switched On: Motorola will play shuffle-bored on deck

As can be seen, traditional film use is 15% or less with digital technologies such as optical discs, hard disk drives, magnetic tape and flash memory are the bulk of modern recording media.

FORBES: End of the Reel