This is yet another great example of the digital consumer staying engaged through a clever interactive campaign.
Enterprises the world over will need to devise new strategies to engage the digital consumer in increasingly clever ways.
"The smaller Flash drive isn't coming to North America, and a lot of that reason is the digital consumer, " Koller says.
But ubiquitous digital consumer data, cheap computing power and open-source software have created a tremendous opportunity for smart marketers to change the research game.
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Both companies believe that their future lies with the emerging digital consumer and are increasingly rubbing up against each other as they race to own your digital life.
According to NEC, that'll let them "cut dissipation for digital consumer electronics in the standby mode to just a few percent of what it is now, " and at no expense of convenience.
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In one notable case, when the industry agreed on a standard some years ago for the interoperation of digital consumer devices (the Digital Living Network Alliance or DLNA), the standards body, which included every company but Apple, agreed on specifications for six layers: connectivity, IP networking, discovery and control, media transport, media formats, and link protection.
FORBES: Consumers Would Like To See Samsung And Apple Reconcile
As you may have heard, I recently joined Kraft Foods as Vice President of Global Digital and Consumer Engagement, and one of the first projects I am leading is the Kraft Foods Nokia Mobile Innovation Lab, which we just announced this week (you may have also read some of the other exciting news from Nokia).
The consumer segment will include the old consumer digital segment, plus paper and output systems, event imaging solutions, consumer film and intellectual property.
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Digital Health and Fitness Goes Consumer : The digital health market - medical records, mobile apps, telehealth, fitness monitors - is growing at about 40% a year.
Without a broadcast flag in place, content providers might decide not to release new programming in digital format, thus reducing consumer demand for Thomsons' digital set-top boxes, according to Arland.
IDC, another market-research firm, is how a switch to digital will alter consumer behaviour.
And in October it licensed its name to be used on consumer digital cameras, pocket video cameras, and portable projectors.
Tom is also the author of Digital Storage in Consumer Electronics: The Essential Guide, which was published by Newnes Press.
Wilby is a long-term believer in the digital revolution in consumer electronics and argues that the Japanese remain the best-positioned in that sector.
He also warns that in today's networked, digital marketplace, consumer buzz about disappointments with a product can metastasize quickly and widely.
It had survived for years on the remnants of its old business particularly its early patents for consumer digital cameras that eventually replaced the film business.
Tom is publishes a Digital Storage in Consumer Electronics Report, a Media and Entertainment Storage Report, and a Capital Equipment and Technology Report for the Hard Disk Drive Industry.
As the worlds of digital media, consumer electronics and social media continue to collide, will.i.am further streamlines smart phones into a single multi tasking, high quality imagery social hub, with a unique social versatility.
ENGADGET: Will.i.am launches pricey i.am+ camera add-ons for iPhone, we go hands on (video)
By the way, we managed to do this via a consumer engagement-based Digital Platform GPS that is predictive of consumer behavior in the marketplace.
FORBES: Just In Time: More Apps. And A Webinar to Show How to Optimize Your Digital Advertising
One of the biggest barriers to success for the studios in the digital age has been the lack of a digital ecosystem that provides a consumer value proposition worthy enough for consumers to fork over their hard earned cash to own a digital movie.
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Which digital platforms provide higher consumer engagement in your category and thus a greater ROI?
Sony and Microsoft are in the beginning stages of a quiet battle to own the digital heart of the consumer.
What's happened since then with the advent of digital downloads, the consumer has the choice to purchase any song from an album.
Advised by Bank of American Merrill Lynch and Goldman Sachs, the combined company will result in the largest consumer based digital data storage companies.
Instead, their customer service agents spend most of their time bridging a digital divide between the consumer and those back-end systems only the agents can reach.
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The world has largely turned to digital mediums for their consumer information, to purchase products and to share their thoughts about these products and brands with others.
But, secondly, it also looks as though this is going to be the first holiday season ever to yield some unambiguous data regarding how digital marketing now impacts consumer behavior.
"Coming off the holiday shortfall, we're in the process of making some adjustments to our strategy as we continue to pursue the exciting growth opportunities ahead for us in the consumer and digital education content markets, " he said.
Thus, Mr Jobs hopes, Apple's growing but seamlessly integrated range of products, from entry-level stuff for kids to pricey boxes for professional designers or musicians, should make Apple the most revered brand in the digital home and in consumer electronics.
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