Creating the images was the challenge and London got help from Crystal CG, which also created digital images for Beijing's opening ceremony.

WSJ: Social Media

The brand in question, visible on the left breast of Mr Hamilton's firesuit, is Aigo, the trade name of the Beijing Huaqi Information Digital Technology Company.

ECONOMIST: How one Chinese company is making a name for itself

Then there was the successful IPO of Beijing-based digital navigation company AutoNavi Holdings, which gained 8% after hitting the high-end of its offering range in an IPO Thursday.

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