Digeo eventually could give basketball viewers the option of purchasing a Lakers jersey at the same time they're watching a game.

FORBES: My Friend, My Enemy

Digeo eventually could give basketball viewers the option of purchasing a Los Angeles Lakers jersey at the same time they're watching a Lakers game.

FORBES: My Friend, My Enemy

For instance: Paul Allen's Vulcan Ventures has 3.8% of Wink's stock, but Allen also controls Digeo Broadband, a competing service that could make Wink irrelevant.

FORBES: My Friend, My Enemy

For instance, even though Paul Allen's Vulcan Ventures has 3.8% of Wink's stock, Allen also controls Digeo Broadband, a competing service that could make Wink irrelevant.

FORBES: My Friend, My Enemy

Digeo has sold 235, 000 Moxi boxes to Allen's Charter (9 million subscribers) and Adelphia Cable (5 million subs), which Allen is rumored to be considering buying.

FORBES: Founders Face Off

To corner the market, one of the two billionaires will first have to win over Comcast, which is currently offering Microsoft's Foundation Edition software and testing the Moxi box, made by Allen's company, Digeo.

FORBES: Founders Face Off

Upstart competitors, including Sonicblue's ReplayTV, Paul Allen's Digeo and a digital recorder offered by the EchoStar satellite service, have been able to throw their knockoffs into the market that TiVo spent so much to create.

FORBES: Delayed payback

It's seriously cool -- the clients all see the server's tuners as their own, so the experience is seamless, and since it all runs on the Tru2way stack, it doesn't matter what kind of client you plug in -- the three clients on the show floor were running interfaces from Intel, Comcast (Rovi), and Digeo.

ENGADGET: Video: Intel Tru2way server streams cable all over your house