Digeo eventually could give basketball viewers the option of purchasing a Lakers jersey at the same time they're watching a game.

FORBES: My Friend, My Enemy

Digeo eventually could give basketball viewers the option of purchasing a Los Angeles Lakers jersey at the same time they're watching a Lakers game.

FORBES: My Friend, My Enemy

For instance: Paul Allen's Vulcan Ventures has 3.8% of Wink's stock, but Allen also controls Digeo Broadband, a competing service that could make Wink irrelevant.

FORBES: My Friend, My Enemy