They walked through the five rules over cold pizza and a Diet Coke.

FORBES: Fab's Five Rules For Killing It In E-Commerce

The reason that the diet has been the target of consistent abuse from the scientific establishment is that its rules contradict the central pillars of received nutritional wisdom.

ECONOMIST: Nutrition

Hi Erin -- As a diet doctor, I see a lot of patients like you in my office, and while the same basic rules of weight loss apply (consume fewer calories than you burn), I often have to be much more aggressive in athletic patients looking to lose only 5-10 pounds.

CNN: How can I maintain my energy level for sports while on a diet?