This is the deeper need that Adobe is trying to fill with Creative Cloud.
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The great press barons of the early 20th century understood the deeper need, and offered up real stories that they often paid for or manufactured in order to hook their readers.
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One is that the central Europeans need deeper reforms if they are to stay ahead as their labour costs rise.
But they need deeper water to dock, and bigger cranes to be unloaded than are needed for the current biggest ships.
The common toad has not adapted as well to garden ponds as the common frog, as they need deeper water to spawn successfully.
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To average a still-standing record of 50 points per game, as Chamberlain did in 1961-62, and to score 100 points on a single night, a player must not only want to do it, but must, on a deeper level, need to do it.
The sizeable investments flowing into the smart grid space have the need for deeper data infrastructure systems.
But Thompson, too, recognizes the need for deeper client relations and a move away from one-time transactions.
The European Commission has urged Turkey to strengthen democracy and human rights, underlining the need for deeper judicial reform.
WTO's decision, for showing a deeper appreciation of the need for environmental exemptions.
But this is complicated, it draws out deep feelings on both sides - and we need a deeper debate than we're having at the moment.
The debate that followed focused on the importance of communication in a world of information overflow, and the need for deeper and stronger dialogue on the basis of a common humanity.
Private labs like Merck's are finding they need to have a deeper understanding of the diseases they are trying to cure and therefore need to do more of the pure research that has previously been the domain of universities.
To move forward, we need the public to have a deeper understanding of the complex issues that contribute to infections, and we need a more concentrated focus on solutions for supporting Black men and the other communities who bear a heavy burden of responding to HIV.
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They highlighted the need for a deeper understanding of the factors that contribute to the problem.
In future, foreign investment banks will need to move deeper into corporate finance and asset management, reckons Nicholas Hurd, head of Fleming's Brazil office.
The Archbishop of Canterbury, Dr George Carey, has spoken of the need for "deeper dialogue" between Muslims and Christians as the bombing of Afghanistan continues.
But we need to dig deeper, if we're going to figure what the Republicans are doing wrong with Hispanics -- and how they can try to make it right.
Yet as Sana'a's water basin continues to deplete, Mohammed's family, like so many others throughout the region, are still digging deeper and deeper to find the water they need.
Enda Kenny spoke of the need to build stronger and deeper cross-community trust, respect and friendship.
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Google and phone manufacturers will need to dig a bit deeper for a viable candidate to emerge.
Walmart just kicked out the Kindle in a misguided competitive effort, but to really stop showrooming, retailers need to look a lot deeper at their own organizations.
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But Berlin has so far been adamant that it won't agree to increase the size of Greece's loan package, meaning that higher Greek public spending in the near term would need to be offset by deeper cuts later.
At low tide these sprightly vessels need assistance to make it into deeper channels, and the adventure begins at full-throttle.
To be really successful you need to go a level or two deeper than most do in thinking about the potential user, and really understand human psychology.
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We need every business in America to dig deeper, get more creative, and find new ways to generate revenue by giving American families better information and healthier choices.
In this new age of diversity, we need ever more intercultural dialogue and ever deeper curiosity about others, in order to denounce cultural or religious stereotypes that are the seedbeds of intolerance.
Hence the need to build and engage in a much deeper level of conversation with current and potential consumers, he says.
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For consumers to connect on a deeper, more emotional level, a character's struggles need to be familiar to them.
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