Ian Schafer, CEO of digital-marketing firm Deep Focus, sees it differently.

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Combining IBM Research's expertise in the areas of mathematical sciences, computer science and high-performance computing with the deep-power engineering and operational know-how of the participating members, the Institute will focus on five core innovation tracks to pursue joint research and where shared investments, knowledge and capabilities will benefit every member.

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One could now argue that what drove Armstrong was a long-held, deep-seated need to win, expressed with singular focus, determination and applied discipline.

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Despite the sharing the same body with the gasoline Focus, the similarity is only sheet-metal deep.

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While these individual romantic choices may have played some role in the challenges the young women faced, the focus on boyfriends and husbands is only skin-deep.

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