He's dealing with logistics and deliveries headaches, and handling them in similar ways to Dangdang.
Tomorrow morning, before the markets open, Dangdang (DANG) will reveal its latest quarterly results.
Some of its general competitors like Dangdang raised more money in its IPO.
E-Commerce China Dangdang, profitable but recently so, also continued to hold up well after nearly doubling on its first day.
The stocks of newly listed Chinese companies Renren, Youku, Dangdang and NetQin Mobile are dipping.
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While Dangdang claims nationwide distribution, it actually owns only one warehouse in Beijing that distributes just 15% of its titles.
Dangdang's husband-and-wife team soon realised, for example, that one of Amazon's key assets was a huge, searchable database of titles.
The German group already runs a book club in China and its Bol.com subsidiary is number three online after Dangdang and Joyo.com.
And newly public Dangdang only has a 3.7% share of the market.
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That makes the private 360Buy 13x bigger than Dangdang. 360Buy also has said they intend to IPO before the end of 2011.
With less than 0.1% of the Chinese book market, Dangdang's sales could soar fast if it became easier for Chinese to buy securely online.
DangDang, another Chinese stock that had its IPO on the New York Stock Exchange today, also saw its shares rise a bubble-like 87% today.
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In December China Internet stocks Dangdang and Youku were hot IPOs.
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Nguyen Thanh Van An, 37, is the chief executive and founder of Internet bookstore Vinabook.com, a clone of China's online bookseller Dangdang.com--itself a version of Amazon.
This morning, trading in the group looks downright panicky, particularly in some of the newer Chinese Internet IPOs, with Dangdang down 14%, Youku off 10% and Renren down 9%.
Its main bricks-and-mortar rival, Xinhua, distributes the other 85% on Dangdang's behalf and grants its online rival space in its storage depots in Shanghai and (soon) in Guangdong province.
Vipshop has never been profitable and faces competition from other online retailers like Taobao Mall, 360Buy and Dangdang, which adds to the hurdles the company must overcome to win investors.
Or how about Ruby Lu of DCM, who funded three Chinese companies that went public in the U.S.: Amazon-plus Dangdang, car web site BitAuto and outsourcing firm VanceInfo.
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Last year, the high-flying debuts of companies like E-Commerce China Dangdang and Youku.com on U.S. exchanges were a signal of how hot the market for Chinese stocks had become.
The former, E-Commerce China Dangdang, jumped 87% and the latter, Youku.com, spiked 161% in the best first-day surge since Baidu.com jumped 354% in August 2005, according to Dow Jones Newswires.
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He's grown Vinabook to 200, 000 customers in five years, and following the lead of Dangdang, aims to become his market's leading online retailer, selling not just books but also software, movies, music and calendars.
Sales, which reached a modest 35m yuan in 2002, are doubling annually according to Ms Yu, who says that with gross margins of 25%, close to Amazon's 28%, Dangdang will break even this year.
E-commerce site Dangdang climbed by 19% last night.
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Other Chinese spin-off brands of popular American websites have faced success from going public in America, such as Youtube-esque Youku (NYSE: YOKU), shopping site Dangdang (NYSE: DANG), and digital search engine Baidu (NASDAQ: BIDU).
Both Youku and Dangdang now have plenty of ammunition, thanks to their IPOs, to build their businesses, and they and their competitors will all be spending ammunition on advertising via the dominant search company, Baidu, and the big portals like Sina and Sohu, all of whom will benefit.
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