We can use these results to design incremental incentives, based on self-interest, integrated into daily behavior that will motivate our colleagues, companies, communities, and consumers to change themselves.

FORBES: The Birds and Bees of Sustainability

But our daily behavior is the same.

NEWYORKER: The Sanctuary

Unfortunately there was no effect on behavior or ability to perform activities of daily living.

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Market mavens bought and used more daily deals in our study and reported checking their email for daily deals every day and integrating such deals into their regular shopping behavior.

FORBES: What Daily-Deal Shoppers Want

Although their traits and abilities vary depending on the individual, changes to their daily routine can be very disruptive, shattering their feeling of security and triggering unexpected behavior, experts say.

CNN: Looking for hope in the ashes

Whilst inspiring people to change their behavior is not easy, getting them to integrate these new behaviors into their daily routine is even more challenging.

FORBES: Influencing Behavior: What Will It Take to Save 600,000 Lives a Year?

Not only does this behavior cause burnout, but it does us great disservice by falsely tethering us to the daily grind and inflating our own sense of importance.

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