The ad ends by saying the all-natural product will make flowers and vegetables grow "twice as big, " just what you'd expect from one of the company's less natural offerings for the garden.

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Psilakis' presentation was accompanied by typical Cretan hors d'oeuvres: spreads made of eggplant and fish roe, lots of raw vegetables and olives, and tiny, lightly fried cheese turnovers called kallitsounias.

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We put more fruits and vegetables in our diets, again, trying to make for a colorful palate, but you'd slip some grapes in at breakfast time, and throw in an apple at lunch, and pester them about whether they actually ate the apple. (Laughter.) And then you try to balance it out with something at dinner time.

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