Cyworld provides a "Minihompy" - a personal profile that can be decorated with purchased digital items.
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It's where social networking, in the form of the incredibly successful Cyworld, has been abuzz since 1999 -- predating both Facebook and MySpace.
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"Western sites are often perceived to be too function-orientated and somewhat crass to Korean users who are accustomed to a 'cute' and 'decorative' user interface, " explained Dyne Lee, assistant manager of Cyworld.
She has accounts with both Cyworld and Facebook.
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