Cyworld provides a "Minihompy" - a personal profile that can be decorated with purchased digital items.

BBC: Facebook's journey into the East

It's where social networking, in the form of the incredibly successful Cyworld, has been abuzz since 1999 -- predating both Facebook and MySpace.

CNN: Future tech and puppy love in South Korea

"Western sites are often perceived to be too function-orientated and somewhat crass to Korean users who are accustomed to a 'cute' and 'decorative' user interface, " explained Dyne Lee, assistant manager of Cyworld.

BBC: Facebook's journey into the East