It's a common corporate strategy: Appeal to young groups and secure a slew of customers for life.
They want customers for life, who will buy into the Apple ecosystem, and make regular purchases over many years.
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Since the fundamental idea was so important to them, we ended up using it twice: Customers for Life: Turning That One-Time Buyer Into a Lifetime Customer.
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When a brand gets it right, loads of customers worldwide will be with you for life, and the business can grow kinetically.
At times, that's made life rough for business customers, says Rob Enderle, an analyst with Enderle Group.
Less apparent, but perhaps more forceful is the dedication these companies have to making life simpler for their customers.
Sustainability is a cornerstone of IKEA, which takes continuous steps to make its business more sustainable and, at the same time, makes it easier for customers to live a more sustainable life at home.
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Digital Life makes it easy for customers to buy, select and extend the features that fit their needs.
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Bad management of weapons dumps makes life easier for thieves and dodgy customers.
Now, bankers believe that consolidation will make life easier for their long-suffering customers.
As competition intensified in the mid-2000s, many life insurance companies launched an unprecedented war for customers, offering benefits they now acknowledge were far, far too favorable.
Governments are sure to follow their paying customers online and assert their authority as the watchdog of choice for digital life.
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Increasingly, customers pay more for a brand because it seems to represent a way of life or a set of ideas.
In addition, the Galaxy Note II includes T-Mobile's Wi-Fi Calling feature making it easy for T-Mobile customers to make and receive calls no matter where life takes them.
Tesla is taking a slight cost risk that ultimately all customers will want to buy the Supercharger upgrade and receive unlimited, free long distance travel for life.
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Both SXC and Virgin Galactic will loft customers above the 100-kilometer boundary, coast weightless for five to six minutes with that life-affirming Spaceship Earth view, and glide back to planet.
Ms Swann's track record for injecting new life into flagging retail brands should give some confidence to worried shareholders and disillusioned customers.
Surprising good customers with a sudden, unexpected discount or upgrade would go miles toward making them swear by a brand for life, he believes.
Trade groups later commissioned a "Task Force for the Future, " which in 2005 said the shift from the middle class toward wealthier customers was eroding the industry's political clout and undermining the argument for continuing the tax advantages of permanent life insurance.
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The slowing economy may have extended RPTV's lease on life with a size bang for buck that's tough to beat, but ultimately customers opted for bright flashy flat-panel HDTVs that offer easier wall-mounting options while seeming to get bigger, lighter and cheaper every year.
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