In The Dangerous Seduction Of LTV, venture capitalist Bill Gurley of Benchmark Capital pointed out ten pitfalls associated with one increasingly notorious metric: the lifetime customervaluemodel (LTV).
That focus on driving customervalue via a new business and deployment model helped fuel the early days of Cloud computing and established a customer-focused ethos that is still present in most Cloud companies.
Additionally, it is likely that banks will change their customer banking model, charging additional fees for checking accounts and other value-added programs as they seek another source of revenue to cover the decrease in debit card revenues.
The daily deal industry has been beset with a number of questions on the business model, how to improve value for merchants, and how to improve customer loyalty.