Effective customer selection requires segmenting a market based on the benefits that customers receive and perceive in the product or service.

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For customer service or contact centers managers, the evaluation and selection process for social customer care is a harrowing and potentially career-limiting move.

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And this race to the bottom line price may have led many retailers to sacrifice the very features that differentiated themselves in the marketplace to begin with, such as product quality, merchandise selection, and customer service.

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New retailers do not compete just on price, but are able to offer selection, availability and customer service at levels unachievable by traditional brick-and-mortar retailers.

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The men believe that they can compete with Amazon.com and Drugstore.com by offering a bigger selection of products and better customer service.

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Amazon.com ( AMZN - news - people ) and Drugstore.com by offering a bigger selection of products and better customer service.

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By offering new and modern brands, a large selection of merchandise, and superb customer service, Sephora has attracted a younger consumer than the department stores.

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Beginning his business in 2004 with one used 1989 motorcoach, through hard work and exceptional customer service, Land has built the business today to include a wide selection of over 65 fine vehicles available for charter as well as expansive offerings in tour, fleet services, and mass transportation management.

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Sprint offers a wide selection of 4G LTE smartphones, Truly UnlimitedSM data plans and excellent customer service.

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