According to the report, 7 Days has grown its bookings an average of 140% every year since 2006, monitors customer satisfaction, offers a loyalty program like US and European chains, and does the social networking thing. 7 Days uses its customer base and online booking platform to cross-sell airline tickets and car rental serives, so it benefits from a one-stop shopping convenience.

FORBES: China Travel Growth Bullish for Ctrip.com, 7 Days