Dave Frankland is a Vice President and Research Director at Forrester Research serving Customer Intelligence professionals.
FORBES: It's Time For Business Leaders To Embrace Customer Intelligence
Most marketers and customer intelligence (CI) pros tend to lump together most types of customer data.
Fatemeh Khatibloo is a Senior Analyst at Forrester Research serving Customer Intelligence professionals.
Cris Payne, senior manager of customer intelligence, said XO would "strongly consider" hiring M.
But, before you sign on the dotted line, what should you demand of your customer intelligence team?
FORBES: It's Time For Business Leaders To Embrace Customer Intelligence
Our research shows that fewer than fifteen percent of firms operate at a strategic level of customer intelligence.
FORBES: It's Time For Business Leaders To Embrace Customer Intelligence
Customer intelligence, analytics, and product delivery will all change dramatically on the back of another wave of technology investment.
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Joe Stanhope is a senior analyst at Forrester Research, serving Customer Intelligence professionals.
While new media beats old media hands down for improved analytics, the quality of customer intelligence is still low.
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Your customer intelligence team needs to invest in new people, processes, and technologies to help the business become customer obsessed.
FORBES: It's Time For Business Leaders To Embrace Customer Intelligence
Customer Intelligence is a key enabler of customer obsession (watch the video below for more of my thoughts on this topic).
FORBES: It's Time For Business Leaders To Embrace Customer Intelligence
Zach Hofer-Shall is an Analyst at Forrester Research serving Customer Intelligence professionals.
Avoid getting distracted or buried in data by keeping a laser focus on gathering the customer intelligence that will help your business grow.
FORBES: Big Data Analytics: Not Just for Big Business Anymore
Insurers relying on social media sites for customer intelligence may need to look elsewhere, according to new research released by the Pew Research Center.
FORBES: Stop Insurance Spies: Lockdown Your Privacy Settings
Robison also has responsibility for worldwide corporate marketing activities, including brand strategy, internal and external communications, digital strategy and hp.com, environmental sustainability, social innovation and customer intelligence.
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Prioritizing pre-build solutions for Microsoft CRM, Salesforce, Exact Target, and QuickBooks is based on market demand, yet fine-tuning Scribe Online takes an entirely deeper level of customer intelligence and insight.
Trent Taylor, director of customer intelligence at XO, said it isn't easy to find someone who can pick up the business context while understanding statistics and how to structure a project.
The resolution took no less than two and a half months, during which time I observed an astonishing inability to leverage the most fundamental of customer service capabilities and customer intelligence tools.
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Strategically intelligent firms are far more likely to have a senior level sponsor or champion: 46% of them strongly agree that their company has a C-level evangelist or champion for customer intelligence, versus 20% of marketing intelligence firms and 7% of functional intelligence firms.
FORBES: It's Time For Business Leaders To Embrace Customer Intelligence
Yet, we see few executive teams that treat customer understanding and intelligence as a strategic imperative.
FORBES: It's Time For Business Leaders To Embrace Customer Intelligence
To optimize the economics of these disparate elements, the customer must turn information into intelligence.
FORBES: Engaging the Electric Grid - From Information to Intelligence
The applications software market consists of various applications like Enterprise Resource Planning, Customer Relationship Management and Business Intelligence to name a few.
Among them: Mobile, Advertising and marketing, Social media, Business intelligence, and Customer power (not sure what this one is, but it sounds intense).
Business ByDesign includes hosted versions of several SAP applications, including enterprise resource planning, customer relationship management, business intelligence, supply chain management and product lifecycle management.
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Open-source firms are flourishing in databases (Ingres, for instance), business intelligence (JasperSoft), customer-relationship management and other business applications (SugarCRM, Alfresco).
ECONOMIST: Open-source software in the recession: Born free | The
During her time in marketing, she collaborated with IT departments in developing data-driven marketing strategies, and implementing sophisticated customer relationship marketing (CRM) and business intelligence systems.
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Defense companies may think that their customers are military services and intelligence agencies, but the real customer is a political system that can change its mind about priorities overnight.
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Research has shown that employees who score highly on emotional and social intelligence tests are more likely to display customer-oriented and empathetic behaviors.
FORBES: Give the Holiday Gift of a Remarkable Customer Experience
Well, there you have it just another ho-hum year ahead for CIOs expected to imagine and deliver indispensable market intelligence and insight, optimized business processes, unmatched customer engagement and experience, bullet-proof global security across systems of record as well as tens of thousands of handheld devices, social opportunities, and the perfect blend of cloud and on-premise systems that will ensure their companies remain healthy, wealthy, and wise.
FORBES: The Strategic CIO Agenda 2013: Strategies, Priorities, and Career-Killers
The software has the intelligence to determine how data in one source (like customer names) are related to data in another (like customer transactions) and to reformat info to reconcile presentation differences (like a middle initial).
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