Everyone is going nuts about the latest Apple iPhone ads, which feature normal people using FaceTime video chat to laugh and cry together.

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It is all a far cry from piecing together clues in a country house, or the drudgery of real-life detective work.

ECONOMIST: Computing

It was meant more of a rally cry to get together and what makes us strong is our collective power and not our individual disagreements.

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"I thought this would bring my mother and I together, but all she did was cry and cry, " Danielle remembers.

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