The diversification effect that comes from investing in countries with low cross-correlations can result in both an increase in return and a reduction in volatility at the total portfolio level over the long term.
This can then be cross-matched against things like online sales or search advertisements, and actions taken to see what further effect these might have on product sales.
This has been done, but it is unsatisfactory because in a cross-country comparison many other things vary along with political institutions: it is impossible to isolate the effect of political arrangements on happiness.