To address the need, WPP recently announced that it would launch a three-year marketing and communications college program in China, aimed at creatinga source of market-ready talent.
The art and science of creating content needs to be balanced with atalent for tapping the relevant communication channels and seamlessly integrating all the available paid and earned media opportunities.
According to Michael, the key to both growing the studio and maintaining its success is a matter of always striving for excellence and creatinga culture that attracts and retains the best talent.
Kazakhstan has additional obstacles: Cold weather, few tennis courts and a large land mass with low population density, which makes for expensive travel and greater difficulty in creating clusters of talent.