And across the river at the Queens Kickshaw in Astoria, a brand-new high-alcohol version of kombucha, called Mava Roka, is literally creating a buzz.

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A. She was creating a buzz long before her debut CD was officially released, and that is in part because of the work of a Philadelphia producer named Diplo.

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From a man who had used it to create a "smart" cat feeder able to recognise each of his cats and give them the correct amount of food, to quadcopters used to transport things from one African village to another, access to a cheap microcontroller was creating a buzz in the maker community, he said.

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This is one area that Apple are masters at, creating a big buzz about their products.

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And it is creating quite a buzz as its name would suggest.

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And social media is a tool that makes creating a viral or buzz-worthy campaign easier.

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Its new vegetarian product called Sofritas (made out of tofu) is also creating a lot of buzz, so the company has been in the news lately for the right reasons.

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The exhibition is creating almost as much of a buzz as Bowie's new music, reflecting the unique position he holds in the British arts and music landscape.

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The arrangement represents an acknowledgment by the agency that the potential upside of creating a smash-hit app goes well beyond generating buzz for an advertiser.

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