Off the Internet, viral marketing has been referred to as "word-of-mouth, " "creating a buzz, " "leveraging the media, " "network marketing."

互联网之外，病毒式营销被用来指“口碑（word-of-mouth），”“制造热点（creating a buzz），”“整合媒体（leveraging the media），”“网络营销（network marketing）。”

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And across the river at the Queens Kickshaw in Astoria, a brand-new high-alcohol version of kombucha, called Mava Roka, is literally creating a buzz.

WSJ: High Tea Has a New Meaning

A. She was creating a buzz long before her debut CD was officially released, and that is in part because of the work of a Philadelphia producer named Diplo.

NPR: DJ Diplo Melds Eclectic Sounds

From a man who had used it to create a "smart" cat feeder able to recognise each of his cats and give them the correct amount of food, to quadcopters used to transport things from one African village to another, access to a cheap microcontroller was creating a buzz in the maker community, he said.

BBC: TEDGlobal: Burns portrait comes alive at TED