The concept: Create brand lust in youngsters by way of word of mouth (or Internet) among trendsetters.
DirecTV is spending significantly on marketing and advertising to create brand awareness among Latin American consumers.
You also have opportunities to create brand new product lines in China.
There are many things that technology enable that allows us to communicate differently and create brand experiences that were simply not possible even a short time ago.
The wholesale channel allows Jones Group to cater to a broader spectrum of customers and helps it enter new markets and create brand popularity without investing too much.
Here in 798, once a complex of factories and warehouses that has now been converted into galleries, studios, restaurants and tech startup hubs, he says they were inspired to create brand new ideas from the heart rather than marketing-centered concepts.
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If Foursquare can subtly create brand associations and social media product placement in a non-obtrusive way, it may stand a chance, but to do so requires an OODA loop running at a much faster pace with a more diverse view of the marketplace.
Corporations are creating Chief Brand Officer positions in an effort to create internal brand champions and guardians.
Sky and Disney are working together to create a brand new television channel, Sky Movies Disney.
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Amazon, for example, spent billions to create its online storefront infrastructure and create a brand.
Most of what I do is to create the brand for Geoff Loftus, Author.
Both have great histories of success, and with historical success comes an ability to create superior brand identity.
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In addition, content creators will be able to create and brand their own channels on the new BitTorrent client.
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It hopes that its message is memorable, and has come to agreements with Alec Baldwin and Charles Barkley in an effort to create lasting brand impressions.
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As noted above, history has shown us that recessions create new brand leaders as aggressive companies are creating their future while conservative companies attempt to protect their future.
The difference is that you are investing time, resources, and money into branding, marketing, infrastructure, all to create your brand against the existing vision and mission of the company.
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By this time, most of the old guard of the corporation was gone and Kodak was recruiting from companies like Lexmark to re-create its brand image as a digital leader.
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It will start to advertise Ovi in 2009, but it will not be easy to create a brand that can rival the coolness of Apple's iPhone or Google's new mobile-phone software, called Android.
The reality is that amid the new media frontier, the search for big brand ideas endures, but advertising is no longer the dominant driver to create and tell brand stories.
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How do you create a consumer brand in a business ruled by dry specs like carats and megahertz?
Let's create a real brand, define a space, understand who we are programming for.
Create a beloved brand: Few brands have as many passionate fans as Apple.
In a global market, cross-border partnerships can alter the scene, and create entirely new brand names, in very unexpected ways.
When a brand is able to create an active connection between its brand promise and the purpose of the event, magic happens.
But many people are not sure how to create an outstanding brand.
Is Amazon going to put up thousands of real, physical stores all around the country (and the world) to create the same brand image?
Residents will be given the chance to view the plans and hold discussions in small groups to "help create a new brand and identity for the Welsh Streets".
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