Product endorsement is a great way to capture customer mindshare and create brand identity.

产品认可是获取客户心灵占有和创建品牌标识的有力方法。

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Matthew: We're going to have billboards and newspaper ads to create brand recognition.

马休：我们还会用广告看板和报纸广告来建立品牌知名度。

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Marketing goals in the past: create brand awareness, target mass media, interrupt and repeat.

过去的市场推广目标：建立品牌关注、定位大众媒体，并不断重复此过程。

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P&G Brand Manager Sam Minardi told VOA the company wanted to create an inviting environment for TEAM USA Olympians and their families and friends.

VOA: standard.2010.02.20

The concept: Create brand lust in youngsters by way of word of mouth (or Internet) among trendsetters.

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DirecTV is spending significantly on marketing and advertising to create brand awareness among Latin American consumers.

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You also have opportunities to create brand new product lines in China.

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