"We have a clear customer focus, which is: People who want to make money in print, " says Bernhard Schreier, Heidelberger Druck's 47-year-old CEO, over breakfast at the art deco corporate cafe in Heidelberg.

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The art of corporate strategy is to capture the cost-saving and revenue-enhancing benefits of having many different businesses under the same corporate roof while limiting how much the problems of that common housing cost the corporate parent.

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He never hid his brashness, teaching a course at Columbia University called "Corporate Raiding--The Art of War, " and was one of the inspirations for the fictional Gordon Gekko character of the Wall Street movies.

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And while more unusual names play better in creative fields, what parent can predict whether their son or daughter will aspire to become an art dealer or a corporate lawyer?

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Granted it is not great literature, nor fine art, but it is compelling corporate communications.

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The club is figuring on a boost from 19, 000 to 35, 000 a game in its state-of-the-art home (yet to fetch a corporate naming rights deal), one that will bring protection from the heat and rain in addition to the standard upscale amenities.

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The sweet maker is refining the art of gourmet confectionery, teaming up with corporate giants including GlaxoSmithKline to produce specially designed jelly beans.

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