Couple that with the fact that, unlike Apple, JC Penney does not manufacture the product they stock or control the wider Retail environment for their goods, so this approach also may also be out of synch with their core market dynamics.

FORBES: Is JC Penney's Re-Invention Like Brian Wilson's SMiLE?

But optimists argue that the scale of the bond-market moves and the dynamics behind them are totally different in the core and in the periphery.

ECONOMIST: Get ready for more volatility in government bonds

"We welcome the announcement by the secretary of state for defence confirming that the SV (specialist vehicle) programme is secure in the MoD's future AFV (armoured fighting vehicle) pipeline and core programme of committed funding, " said Dr Sandy Wilson, president and managing director of General Dynamics UK, the prime contractor on the programme.

BBC: General Dynamics: British Army deal secures Oakdale jobs

Traditional military contractors like General Dynamics and BAE Systems tend to dabble in the truck business rather than regarding it as a core franchise, so they can afford to walk away if terms look too onerous.

FORBES: Army Mistakes Endanger Future Jeep