Couple that with the fact that, unlike Apple, JC Penney does not manufacture the product they stock or control the wider Retail environment for their goods, so this approach also may also be out of synch with their core market dynamics.
"We welcome the announcement by the secretary of state for defence confirming that the SV (specialist vehicle) programme is secure in the MoD's future AFV (armoured fighting vehicle) pipeline and core programme of committed funding, " said Dr Sandy Wilson, president and managing director of General Dynamics UK, the prime contractor on the programme.