Surmount rejection with eternal hope: Convince yourself that the next stop may produce the days best customer.
It's a little harder to convince yourself that their struggles aren't your problem.
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How do you convince yourself that you deserve to do this?
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You add in the sump pump, the French drain, the alarm system, the slate roof, the gutters, the generator and you convince yourself that you're safe.
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You convince yourself that these thousands of new visitors will sign up for your Facebook fan page, follow your Tweets and subscribe to your RSS feed.
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Once you convince yourself that the company's research is productive and several blockbuster drugs are on their way, you just sit back and count new prescriptions every month.
In the meantime go over to Amazon and write a bad review of the BD-P1000 or join the rest of 'em bashing Blu-ray at the AVSForum and convince yourself that you can make a difference.
You'd better convince yourself that ethanol is indispensable.
So if watching your fantasies play out on TV doesn't quite scratch that itch, you can enact them yourself down at the range -- or get a concealed carry permit, and convince yourself that the only reason you're not Jack Bauer is that the right opportunity hasn't yet presented itself.
Having the support of others, like siblings or a geriatric care manager or attorney, may be more effective than trying to convince him by yourself.
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Second, see your product through a long-term lens, asking yourself what could convince your customers to still engage with the app in two years' time.
After all, the best way to convince others to sacrifice is to do so yourself.
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