Volume has been minimal, understandably, since the investor group took what amounts to a majority stake upon conversion of the preferred shares.

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Joyce, of The Bradford Group, and other advertisers interviewed for this article declined to specify the exact conversion rate, but Schock, of Google, puts it this way: The higher up a company is ranked in the search query and the higher the frequency of consumers Googl-ing a certain term, the better the chances of landing a sale.

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While third party conversion apps tend to incorrectly label shows as "Videos" on the Zune, ZTVW sets the metadata to group them as "TV Shows, " and also syncs to delete shows from the Zune when removed from Media Center.

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