Joyce, of The Bradford Group, and other advertisers interviewed for this article declined to specify the exact conversion rate, but Schock, of Google, puts it this way: The higher up a company is ranked in the search query and the higher the frequency of consumers Googl-ing a certain term, the better the chances of landing a sale.
While third party conversion apps tend to incorrectly label shows as "Videos" on the Zune, ZTVW sets the metadata to group them as "TV Shows, " and also syncs to delete shows from the Zune when removed from Media Center.